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- Exp : 2 to 3 Years
- Location : Surat
- Salary : Up to 6 LPA
- Job Description: This Job role requires you to perform following but not limited to duties.
- Strong expertise in Google Ads, and Universal App Campaigns (UAC).
- Proficient in keyword research, metadata optimization, A/B testing, and conversion rate improvement.
- Deep understanding of bidding strategies, audience targeting, creative testing, and campaign analytics.
- Prior experience working in a product-based company is essential.
- Ability to align ASO and marketing strategies with product goals and growth metrics.
- Proven track record in campaign planning, execution, and optimization for user acquisition.
- Strong analytical skills with a data-driven approach to improving performance metrics like installs, retention, and ROI.
- Familiarity with mobile attribution tools (e.g., Appsflyer, Adjust, Branch).
- Experience with analytics platforms like Firebase, Google Analytics, or Mixpanel.
- Knowledge of localization, competitor analysis, and app store trends is a plus.
- Creative mindset for contributing to ad copy, visual assets, and store listing optimizations.
